21st Century Learning #113: Roxbury Latin's Social Media Plan

21st Century Learning #112
October 20, 2009
Andrew Katz and Ken Hiat on Social Media at Roxbury Latin School

A conversation with Andrew Katz and Ken Hiat about Roxbury Latin's Social Media strategy and the way their community is implementing their plan.  

Photo Credit

<Chat Transcript>

 

2009-10-27 13:45:18 [Message] alex.ragone -> -EdTechTalk: Hi Andrew.  Be back in a couple.
2009-10-27 13:53:23 [Message] andrewjkatz -> -EdTechTalk: hey alex
2009-10-27 13:58:04 [Message] VinnieV -> -EdTechTalk: Good afternoon aholmgren, sheila karr, and andrew
2009-10-27 13:58:44 [Message] andrewjkatz -> -EdTechTalk: hi everyone. welcome!
2009-10-27 13:58:52 [Message] matt montagne -> -EdTechTalk: hey y'all
2009-10-27 13:59:04 [Message] sarah h -> -EdTechTalk: thanks for the tweet!
2009-10-27 13:59:19 [Message] VinnieV -> -EdTechTalk: Hey Sarah. Welcome
2009-10-27 14:01:06 [Message] VinnieV -> -EdTechTalk: Welcome Jackie
2009-10-27 14:01:12 [Message] VinnieV -> -EdTechTalk: Welcome back Lesley
2009-10-27 14:01:16 [Message] jackiegerstein -> -EdTechTalk: Hi
2009-10-27 14:01:18 [Message] VinnieV -> -EdTechTalk: Hey Matt!
2009-10-27 14:01:32 [Message] matt montagne -> -EdTechTalk: hey all
2009-10-27 14:01:43 [Message] andrewjkatz -> -EdTechTalk: hi matt, welcome from rl!
2009-10-27 14:01:44 [Message] VinnieV -> -EdTechTalk: We are streaming on ustream can you hear us?
2009-10-27 14:01:46 [Message] matt montagne -> -EdTechTalk: audio = good
2009-10-27 14:01:48 [Message] LesleyE -> -EdTechTalk: Hello, yes we can hear you.
2009-10-27 14:01:56 [Message] jackiegerstein -> -EdTechTalk: sound low to me
2009-10-27 14:01:57 [Message] sheilakarr -> -EdTechTalk: i hear you
2009-10-27 14:02:22 [Message] sheilakarr -> -EdTechTalk: can u b louder
2009-10-27 14:03:42 [Message] aholmgren -> -EdTechTalk: I hear nothing
2009-10-27 14:03:52 [Message] arvind -> -EdTechTalk: welcome all
2009-10-27 14:03:59 [Message] arvind -> -EdTechTalk: Audio on UStream, you should have it
2009-10-27 14:04:15 [Message] snapple -> -EdTechTalk: good quality sound
2009-10-27 14:04:55 [Message] arvind -> -EdTechTalk: lots of folks in the chatroom today, excited to see everyone!
2009-10-27 14:05:04 [Message] alex.ragone -> -EdTechTalk: hey folks!
2009-10-27 14:05:14 [Message] daibarnes -> -EdTechTalk: hello
2009-10-27 14:05:22 [Message] arvind -> -EdTechTalk: going to be talking with Andew and Ken for Roxbury Latin School: http://www.roxburylatin.org/
2009-10-27 14:05:44 [Message] VinnieV -> -EdTechTalk: Andrew has been working on a strategy to introduce social media (twitter) at his school
2009-10-27 14:05:59 [Message] VinnieV -> -EdTechTalk: Weclome snapple
2009-10-27 14:06:08 [Message] VinnieV -> -EdTechTalk: welcome diabarnes
2009-10-27 14:06:56 [Message] snapple -> -EdTechTalk: hi thx
2009-10-27 14:07:05 [Message] arvind -> -EdTechTalk: hi Durff
2009-10-27 14:07:09 [Message] arvind -> -EdTechTalk: welcome, Bryan
2009-10-27 14:07:20 [Message] arvind -> -EdTechTalk: feel free to ask questions in the chatroom if you have them
2009-10-27 14:07:27 [Message] mrsdurff -> -EdTechTalk: hey arvind
2009-10-27 14:08:03 [Message] daibarnes -> -EdTechTalk: i've used a twitter account in my school. just as announcements. http://twitter.com/stbenedicts - not used it for a while
2009-10-27 14:08:21 [Message] mrsdurff -> -EdTechTalk: ever try Edmodo?
2009-10-27 14:08:52 [Message] LesleyE -> -EdTechTalk: We're experimenting with twitter school acct. (seycove) and district group accts.  Also tried Edmodo.
2009-10-27 14:09:22 [Message] daibarnes -> -EdTechTalk: not used edmodo myself - means getting others involved and so many projects on the go with teachers short of time
2009-10-27 14:10:37 [Message] alex.ragone -> -EdTechTalk: http://twitter.com/roxburylatin
2009-10-27 14:10:48 [Message] alex.ragone -> -EdTechTalk: Great list of other school twitter accounts here. 
2009-10-27 14:10:52 [Message] VinnieV -> -EdTechTalk: The twitter account for school
2009-10-27 14:11:30 [Message] daibarnes -> -EdTechTalk: good idea if they're using twitter - but what about acebook for alumni
2009-10-27 14:11:35 [Message] alex.ragone -> -EdTechTalk: RL Info Services: http://twitter.com/rlinfoservices
2009-10-27 14:11:37 [Message] daibarnes -> -EdTechTalk: #facebook
2009-10-27 14:12:54 [Message] alex.ragone -> -EdTechTalk: Roxbury's Alumni Site: http://www.roxburylatin.org/alumni/index.aspx
2009-10-27 14:13:20 [Message] mrsdurff -> -EdTechTalk: doing a bookfair reoder form
2009-10-27 14:13:48 [Message] bryanhughes -> -EdTechTalk: The Twitter accounts of schools in our district tend to be broadcast only, not much conversation. Was a 2 way conversation considered as part of the social media plan?
2009-10-27 14:13:53 [Message] VinnieV -> -EdTechTalk: using cotweet and friendtweet for aggregation.
2009-10-27 14:14:08 [Message] alex.ragone -> -EdTechTalk: FriendFeed: http://friendfeed.com/
2009-10-27 14:14:15 [Message] matt montagne -> -EdTechTalk: the facebook fan page is an effective model compared to groups...it is slick how posts show up in individual news streams
2009-10-27 14:14:34 [Message] daibarnes -> -EdTechTalk: @matt agreed
2009-10-27 14:14:38 [Message] alex.ragone -> -EdTechTalk: CoTweet: http://cotweet.com/
2009-10-27 14:14:45 [Message] mrsdurff -> -EdTechTalk: why talk to me when i listen to something on computer?
2009-10-27 14:14:52 [Message] mrsdurff -> -EdTechTalk: not you all
2009-10-27 14:15:21 [Message] arvind -> -EdTechTalk: "if we were having a conversation and I walked away from you you would stop talking to me"
2009-10-27 14:15:32 [Message] arvind -> -EdTechTalk: are you "talking" to your parents and alumns?
2009-10-27 14:15:38 [Message] sheilakarr -> -EdTechTalk: well Arvind, I would yell at you.....
2009-10-27 14:15:52 [Message] daibarnes -> -EdTechTalk: i would tweet you later
2009-10-27 14:16:03 [Message] arvind -> -EdTechTalk: haha, thanks Sheila! :)
2009-10-27 14:16:08 [Message] daibarnes -> -EdTechTalk: a loud capitalised tweet
2009-10-27 14:16:35 [Message] sheilakarr -> -EdTechTalk: Will I be able to play this podcast to my group in development?
2009-10-27 14:16:43 [Message] arvind -> -EdTechTalk: Sheila: definitely!
2009-10-27 14:16:51 [Message] arvind -> -EdTechTalk: we'll post it at http://edtechtalk.com/21cl
2009-10-27 14:17:28 [Message] alex.ragone -> -EdTechTalk: RL on Facebook: http://www.facebook.com/pages/West-Roxbury-MA/The-Roxbury-Latin-School/1...
2009-10-27 14:17:41 [Message] alex.ragone -> -EdTechTalk: Should have the audio up by Friday.
2009-10-27 14:19:19 [Message] arvind -> -EdTechTalk: I am anxious to set us up with a Facebook fan page. I feel like I'm not even sure who all the constituents are to talk to first with the administration. But I know parents, students and alumnae would follow, but I'm interested in marketing to prospective students and parents, too
2009-10-27 14:20:02 [Message] alex.ragone -> -EdTechTalk: http://www.flickr.com/photos/roxburylatin/
2009-10-27 14:20:05 [Message] arvind -> -EdTechTalk: Whitehouse.gov is a great model to follow: http://www.whitehouse.gov/ Look at their "Stay Connected" box on the rightt side
2009-10-27 14:20:25 [Message] mrsdurff -> -EdTechTalk: i am here - people just keep talking to mw
2009-10-27 14:20:48 [Message] alex.ragone -> -EdTechTalk: Durff -- We understand that you have to talk!
2009-10-27 14:21:13 [Message] mrsdurff -> -EdTechTalk: i don't really - i could be a deafmute
2009-10-27 14:21:17 [Message] alex.ragone -> -EdTechTalk: Content creation -- cotweet -- Multiple people post tweets to one account. 
2009-10-27 14:21:28 [Message] matt montagne -> -EdTechTalk: @arvind... yeah, I hear you...our library started one and took the lead...now our school started one. We have a mix of parents, students, alumni, community members, etc in both fan pages...it is kinda cool...
2009-10-27 14:21:30 [Message] alex.ragone -> -EdTechTalk: @durff ;-)
2009-10-27 14:21:56 [Message] matt montagne -> -EdTechTalk: photos are best loaded on a 3rd party site...then they can be embedded in 20 different places
2009-10-27 14:21:59 [Message] sheilakarr -> -EdTechTalk: content is real market maker (OR NOT)
2009-10-27 14:22:11 [Message] matt montagne -> -EdTechTalk: using the website proprietary media storage really is limiting
2009-10-27 14:22:20 [Message] matt montagne -> -EdTechTalk: it also locks you into that CMS
2009-10-27 14:22:38 [Message] matt montagne -> -EdTechTalk: distributing media to the services taht handle it well is an EXCELLENT strategy
2009-10-27 14:22:50 [Message] alex.ragone -> -EdTechTalk: Youtube: http://www.youtube.com/user/roxburylatintube
2009-10-27 14:23:09 [Message] daibarnes -> -EdTechTalk: i agree - 3rd party services are much more flexible than one CMS
2009-10-27 14:23:57 [Message] daibarnes -> -EdTechTalk: http://twitter.com/stbenedicts all the last tweets are generated from flickr account and posterous blog account of school tour blog
2009-10-27 14:24:24 [Message] alex.ragone -> -EdTechTalk: Thanks @daibarnes
2009-10-27 14:24:34 [Message] VinnieV -> -EdTechTalk: see you all. have a great day.
2009-10-27 14:24:47 [Message] matt montagne -> -EdTechTalk: just sent a friend request to roxbury latin youtube from Castilleja School...safety in numbers!!!
2009-10-27 14:25:05 [Message] daibarnes -> -EdTechTalk: tagged all the sites - TY all
2009-10-27 14:25:17 [Message] daibarnes -> -EdTechTalk: great examples of social media in schools
2009-10-27 14:25:28 [Message] LesleyE -> -EdTechTalk: Thanks guys!  You've provided me with lots of great ideas and food for thought.  Great session!
2009-10-27 14:25:43 [Message] snapple -> -EdTechTalk: interesting points
2009-10-27 14:25:50 [Message] matt montagne -> -EdTechTalk: yes, thanks for sharing
2009-10-27 14:26:09 [Message] matt montagne -> -EdTechTalk: and as always, thanks to the 21c learning team for sustaining this webcast series
2009-10-27 14:26:27 [Message] sarah h -> -EdTechTalk: great show!
2009-10-27 14:26:37 [Message] arvind -> -EdTechTalk: #ett21cl on Twitter. Let us know what you thought or send us info
2009-10-27 14:26:44 [Message] mrsdurff -> -EdTechTalk: auf wiedersehen!
2009-10-27 14:26:47 [Message] sheilakarr -> -EdTechTalk: thanks SO much...have just been assigned to get into this area! 
2009-10-27 14:26:54 [Message] arvind -> -EdTechTalk: glad to be here Matt, thanks for listening
2009-10-27 14:27:03 [Message] matt montagne -> -EdTechTalk: follow our peace dot project: http://twitter.com/peacedot
2009-10-27 14:27:04 [Message] Sue L. -> -EdTechTalk: great chat..sorry I got in late
2009-10-27 14:27:25 [Message] arvind -> -EdTechTalk: no prob Sue, catch the podcast once we get it up there at http://edtechtalk.com
2009-10-27 14:27:33 [Message] alex.ragone -> -EdTechTalk: Thanks, folks!
2009-10-27 14:37:27 [Message] anicap -> -EdTechTalk: Hi there.
2009-10-27 14:37:42 [Message] anicap -> -EdTechTalk: First time user.