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21st Century Learning #101: Lorrie Jackson on Social Media in Advancement and Admissions


26:42 minutes (12.27 MB)

21st Century Learning #101Lorrie Jackson
Lorrie on Social Media in for Advancement and Admissions
April 16, 2009

This week, Lorrie Jackson, Director of Marketing at Lausanne Collegiate School and author of "Are We Really Listening: Social Media and the Marketing of Independent Schools" in the Winter 09 issue of Independent School Magazine joined us. Topic included how our constituents are using social media to make admissions, fund-raising and retention decisions, why every school needs to think beyond the alumni Facebook page and what lessons can be learned from the schools already in the social media fray.


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